Professional Summary

A seasoned executive in the technology industry as a creative and strategic leader. Demonstrates a proven record with measurable successes delivering world-class user experiences, elegant and intuitive digital consumer products, services, and software. Experience ranges from team building and high-level product strategy to hands-on user-centered design and implementation with an extreme passion for detail. A strong communicator, influencer, and trusted advisor to executives, management teams, and partners.

Possesses exceptional management and communication skills, is an efficient manager of priorities, and a passionate advocate for user voice, design culture, and collaborative multidisciplinary environments. Competencies include:

Product Design • Product Strategy • Product Marketing • Mobile Design • Brand Management • Customer Experience • Creative Direction • Art Direction • User Experience Design • Interaction Design • Web Strategy & Design • Team Building and Leadership

Work Experience

flōswitch

Marketing Consultant

April 2021 - Present

Contributing member of flōswitch, a team of technology executives that define and deliver focused change to companies across multiple industries. Responsible for the Marketing and Creative Execution of client solutions focused squarely on leveraging technology to accelerate businesses and help non-profits achieve their goals.

Project50

Creative Consultant

October 2020 - Present

Contributing member of the team of industry experts at Project50, a UK- based strategy consultancy that helps clients to diagnose and fix commercial problems. Responsible for Brand Identity, User Experience, and Customer Communications Design.

118 118 Money

Chief Creative Officer

2018 - 2020

London, UK

Responsible for leading Brand, Media, Customer Communications, and Customer Experience for one of the UK’s most successful brands. 118 118 Money is disrupting the UK financial services industry with unique first to market credit card and unsecured personal loan propositions. With both a customer-first and data-driven approach, David held responsibility for delivering brand strategy and positioning, design strategy, management of the full customer experience and communications lifecycle, including application journeys and all mobile, web, app, SMS, and email communications.

Managed the design, brand, and product marketing of the UK’s first monthly subscription-based credit card, as well as the first guaranteed credit limit and APR with zero fees credit card
Designed credit card application journey improvements that increased booked card conversion by 20%
Increased Direct Debit setup conversion by 30%, resulting in an 18% reduction in first payment misses
Designed loan application journey improvements that resulted in a positive financial impact of £3.7M per annum
Composed messaging of SMS-based collections strategies that resulted in a reduced annualized impairment of 20%
Designed lending management platform to replace legacy system, resulting in a positive financial impact of £3M per annum
Established compliant governance process for review and approval of all customer-facing regulatory and legal content
Transformed the global design and marketing teams to significantly increase capabilities, efficiencies, and performance
Created, managed, and mentored globally diverse teams

kgb

Creative Director, Global

2011 - 2018

New York City

Responsible for leading the creative vision for a unique portfolio of brands in the US, UK, France, and Italy, including; 118 118, the #1 directory assistance service in the UK, Conduit Global, a leading international contact center and BPO company, and oversaw the design of all customer facing materials for the launch of 118 118 Money, an entirely new personal loans business in the UK.

Contributed to the successful transformation of several historically beloved UK and FR brands into entirely new markets
Designed 4 mobile applications for a daily deals business (kgbdeals) that were deployed in six months’ time
Created all aspects of kgbdeals’ visual design, user experience, user interface, brand identity, and content presentation for Web, mobile, and print
Managed overseas creative teams responsible for creating over 1000 images per week
Oversaw design integrations of partnerships with Google Offers and Facebook Deals
Designed all creative output for digital advertising campaigns, SEM, email, Pandora mobile ads, and affiliate marketing initiatives

Education

I have a Bachelor's degree in Computer Science from Stanford University. During my time there, I focused on software engineering and took courses in algorithms, data structures, and computer networks. I also participated in several hackathons and coding competitions.

Carnegie Mellon University

College of Fine Arts · (1988 - 1991)

University of Kentucky

Bachelor of Fine Arts - BFA, College of Fine Arts · (1991 - 1994)