Brand & Identity

I designed an updated overarching Brand for the Appello Group.

This effort included designing several sub-brands that were formerly separate and distinct entities.

I designed the 118 118 Money brand identity, which was pivoting from a beloved UK directory assistance brand to a financial services brand.

I updated the kgb deals brand to directly compete with Groupon and Living Social during the daily deals era.

This effort included a detailed Brand Guide and Tone of Voice guide.

I updated the Wapp brand guidelines to include an updated color palette and suite of new aspirational imagery.

I rebranded the UK's LifeLine24 to LifeConnect24. This effort included logo design, Brand Guidelines, landing pages, HTML emails, and customer facing marketing materials.

When BPO Conduit Global launched a managed services arm, I delivered the 'Cloud Services' visual identity.

When online education portal Unigo partnered with the Wall Street Journal to deliver a co-branded microsite, I designed the 'WSJ on Campus' visual identity.