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110 East End Avenue #8G New York, NY 10028

(347) 668 6170


Seasoned executive in the technology industry as a creative and strategic leader. Demonstrates a proven record of measurable commercial successes in highly regulated environments. Delivers world-class digital consumer products, elegant and intuitive user experiences, services, and software. Experience ranges from leadership within global cross-functional teams and high-level product strategy to hands-on user-centered design and implementation across the full customer lifecycle. A strong communicator, influencer, and trusted advisor to executives, management teams, and partners.

Possesses exceptional commercial and communication skills, is an efficient manager of priorities, and a passionate advocate for user voice and design culture across global, multidisciplinary environments. Competencies include:

  • Brand Marketing
  • Product Design
  • Product Strategy
  • Product Marketing
  • Customer Experience
  • Visual Identity
  • Creative Direction
  • Design Systems
  • User Experience Design
  • Interaction Design
  • Web Strategy & Design
  • Mentoring and Team Building


118 118 Money London, UK 2018 – 2020

UK financial services company offering personalized financial solutions, including short-term unsecured loans and no-fee credit cards to over 250,000 customers.

Chief Creative Officer

Responsible for leading Brand, Media, Customer Communications, and Customer Experience for one of the UK's most successful brands. 118 118 Money is disrupting the UK financial services industry with unique first to market credit card and unsecured personal loan propositions. With both a customer-first and data-driven approach, David held responsibility for delivering brand strategy and positioning, design strategy, management of the full customer experience and communications lifecycle, including application journeys and all mobile, web, app, SMS, and email communications.

kgbNew York, NY 2011 – 2018

$1 billion organization with a global business portfolio and over 6000 employees operating as the world's largest independent provider of enhanced information services.

Creative Director, Global

Responsible for leading the creative vision for a unique portfolio of brands in the US, UK, France, and Italy, including; 118 118, the #1 directory assistance service in the UK, Conduit Global, a leading international contact center and BPO company, and oversaw the design of all customer facing materials for the launch of 118 118 Money, an entirely new personal loans business in the UK.

KOETKE MEDIA SOLUTIONS, Inc. New York, NY 2008 – 2011

A New York City based bespoke digital strategy and design agency specializing in online education platforms and learning management systems.

Founder and President

Partnered with client CEOs and senior stakeholders to identify marketplace opportunities, provide creative leadership, brand strategy, and strategic planning expertise in order to consistently meet or exceed business goals.

Selected Client Engagements:


Creative Director

Conceived, researched, and managed the development of the eSchool® Online 4.0 platform user interface, visual design, interaction design, and content development process throughout its entire lifecycle. eSchool® Online was the world's first online application that combined video with web content (convergence). Throughout a series of mergers and acquisitions, eSchool® Online established itself as the core online professional development product within each organization, ultimately growing into a multi million dollar business.

HARCOURT EDUCATION, (purchased by RiverDeep/Houghton Mifflin, 2008) 2007 – 2008

Creative Director, Harcourt Connected Learning

Oversaw the creative vision and direction of newly created subsidiary, Harcourt Connected Learning

Creative Director, Classroom Connect (a subsidiary of Harcourt Education) 2003 – 2006

Oversaw the creative design efforts for a $12M online customized professional development business

Art Director, eSchool® Online / ACTV (purchased by Classroom Connect, 2003) 1999 – 2003

Managed the design, development, and implementation of functional requirements, application interface, interactive content, and learning management system (LMS) of a $1.4M online convergent application

SCHOLASTIC, Inc., New York, NY 1994 – 1999

Design Consultant, Scholastic Technology and New Media

Designed and prototyped the interfaces and interactive activities for numerous high profile CD-ROM software titles. Created engaging online activities for '', the world's first online educational subscription service for schools


2015 Credit Today Award Winner for "Alternative Lender of the Year - Mid/Short Term"

2015 Award Winner for "Best Specialist Loan Provider"

2006 CODiE Award Finalist for "Best Professional Development Product or Service for Educators"

2005 CODiE Award Finalist for "Best Professional Development Product or Service for Educators"


1988-1990  Carnegie Mellon University, College of Fine Arts, Pittsburgh, PA

1991-1994  BFA, University of Kentucky, College of Fine Arts, Lexington, KY