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110 East End Avenue #5A New York, NY 10028

(347) 668 6170

Seasoned creative executive offering over 25 years of progressive advancement in the technology industry as a creative and strategic leader. Demonstrates a proven record with measurable successes in the design and development of groundbreaking digital products, services, and software. Experience ranges from high-level product strategy to hands-on user-centered design and implementation with an extreme passion for detail. Possesses exceptional management and communication skills, is an efficient manager of priorities, and is a passionate advocate for collaborative multidisciplinary environments to achieve outstanding and impactful results.

  • Product Strategy
  • Product Marketing
  • Mobile Design
  • Mobile Design
  • Brand Management
  • Customer Experience
  • Creative Direction
  • Art Direction
  • User Experience Design
  • Interaction Design
  • Web Strategy & Design
  • Team Building and Leadership


118 118 Money New York, NY 10/2018 – 01/2020

Chief Creative Officer

Responsible for leading Brand, Media, Customer Communications, and Customer Experience for one of the UK's most successful brands. 118 118 Money is disrupting the UK financial services industry with unique first to market credit card and unsecured personal loan propositions. With both a customer-first and data-driven approach, David held responsibility for delivering brand strategy and positioning, design strategy, management of the full customer experience and communications lifecycle, including application journeys and mobile, web, app, SMS, and email communications.

KGB, Inc, New York, NY 04/2011 – 10/2018

Global Creative Director

Responsible for leading the creative vision of several global brands in the US, UK, France, and Italy. kgb holds a unique portfolio of complimentary businesses, including; 118 118, the #1 UK directory assistance service, Conduit Global, a leading BPO service, and 118 118 Money, an award winning financial services businesses.

KOETKE MEDIA SOLUTIONS, Inc. New York, NY 08/2008 – 04/2011

Founder and President

Partnered with client CEOs and senior stakeholders to identify marketplace opportunities, provide creative leadership, brand strategy, and strategic planning expertise in order to consistently meet or exceed business goals.

Selected Client Engagements:


Creative Director

Conceived, researched, and managed the development of the eSchool® Online 4.0 platform user interface, visual design, interaction design, and content development process throughout its entire lifecycle. eSchool® Online was the world's first online application that combined video with web content (convergence). Throughout a series of mergers and acquisitions, eSchool® Online established itself as the core online professional development product within each organization, ultimately growing into a multi million dollar business.

HARCOURT EDUCATION, (purchased by RiverDeep/Houghton Mifflin, 2008) 2007 – 2008

Creative Director, Harcourt Connected Learning

Oversaw the creative vision and direction of newly created subsidiary, Harcourt Connected Learning

Creative Director, Classroom Connect (a subsidiary of Harcourt Education) 2003 – 2006

Oversaw the creative design efforts for a $12M online customized professional development business

Art Director, eSchool® Online / ACTV (purchased by Classroom Connect, 2003) 1999 – 2003

Managed the design, development, and implementation of functional requirements, application interface, interactive content, and learning management system (LMS) of a $1.4M online convergent application

SCHOLASTIC, Inc., New York, NY 1994 – 1999

Design Consultant, Scholastic Technology and New Media

Designed and prototyped the interfaces and interactive activities for numerous high profile CD-ROM software titles. Created engaging online activities for '', the world's first online educational subscription service for schools


2015 Credit Today Award Winner for "Alternative Lender of the Year - Mid/Short Term"

2015 Award Winner for "Best Specialist Loan Provider"

2006 CODiE Award Finalist for "Best Professional Development Product or Service for Educators"

2005 CODiE Award Finalist for "Best Professional Development Product or Service for Educators"


BFA, University of Kentucky, Lexington, Kentucky. 1991-1994

Carnegie Mellon University, Pittsburgh, Pennsylvania. 1988-1990