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4 West 109th St. #4E New York, NY 10025

(347) 668 6170


A digital media creative professional offering over 20 years of progressive advancement in the technology industry as a creative and strategic leader. Demonstrates a proven record with measurable successes in the development of ground breaking internet-based products, services, and convergent software applications. Experience ranges from high-level strategic product planning to hands-on design and project implementation. Possesses exceptional management and communication skills, is an efficient manager of priorities, and evangelizes for the essential nature of collaborative multidisciplinary environments to achieve outstanding results.

Creative Direction • Art Direction • Product Planning & Development • User Experience Design • Interaction Design • Mobile App Design • Creative Services Sourcing • Team Building & Leadership • Web Strategy & Development • Social Media Strategy & Development • Blog Design • Marketing and Print Design

PROFESSIONAL EXPERIENCE

KGB, Inc, New York, NY 2011-Present

Global Creative Director

Responsible for leading the creative vision of several global brands in the US, UK, France, and Italy. kgb holds a unique portfolio of complimentary businesses, including; 118 118, the #1 UK directory assistance service, Conduit Global, a leading BPO service, and 118 118 Money, an award winning financial services businesses.


KOETKE MEDIA SOLUTIONS, Inc. New York, NY 2008-2011

Founder and President

Partnered with client CEOs and senior stakeholders to identify marketplace opportunities, provide creative leadership, brand strategy, and strategic planning expertise in order to consistently meet or exceed business goals.

Selected Client Engagements:


HOUGHTON MIFFLIN HARCOURT, New York, NY 1999-2008

Creative Director

Conceived, researched, and managed the development of the eSchool® Online 4.0 platform user interface, visual design, interaction design, and content development process throughout its entire lifecycle. eSchool® Online was the world's first online application that combined video with web content (convergence). Throughout a series of mergers and acquisitions, eSchool® Online established itself as the core online professional development product within each organization, ultimately growing into a multi million dollar business.


HARCOURT EDUCATION, (purchased by RiverDeep/Houghton Mifflin, 2008) 2007-2008

Creative Director, Harcourt Connected Learning

Oversaw the creative vision and direction of newly created subsidiary, Harcourt Connected Learning


Creative Director, Classroom Connect (a subsidiary of Harcourt Education) 2003-2006

Oversaw the creative design efforts for a $12M online customized professional development business


Art Director, eSchool® Online / ACTV (purchased by Classroom Connect, 2003) 1999-2003

Managed the design, development, and implementation of functional requirements, application interface, interactive content, and learning management system (LMS) of a $1.4M online convergent application


SCHOLASTIC, Inc., New York, NY 1994-1999

Design Consultant, Scholastic Technology and New Media

Designed and prototyped the interfaces and interactive activities for numerous high profile CD-ROM software titles. Created engaging online activities for 'ScholasticNetwork.com', the world's first online educational subscription service for schools

AWARDS

2015 Credit Today Award Winner for "Alternative Lender of the Year - Mid/Short Term"

2015 Moneynet.co.uk Award Winner for "Best Specialist Loan Provider"

2006 CODiE Award Finalist for "Best Professional Development Product or Service for Educators"

2005 CODiE Award Finalist for "Best Professional Development Product or Service for Educators"


EDUCATION

BFA, University of Kentucky, Lexington, Kentucky. 1991-1994

Carnegie Mellon University, Pittsburgh, Pennsylvania. 1988-1990